This multi-touch campaign activated the small business community, consumers, media and brand partners, and even local and national government officials using simple, sharable and powerful social actions. Over 500,000 small business owners leveraged the simple, powerful tools we provided online and off to promote their business and spread the word about the day. We amplified small business voices on Facebook with free, geo-targeted Facebook Ads and a turn-key Facebook Business Page creation tool. We digitally activated storefronts nationwide with customizable, QR enabled signage, and empowered owners to create online video with Google YouTube My Business Story, a step-by-step video creation tool. We also developed a mobile offer platform to distribute small business specials through Foursquare. We allowed Cardmembers to easily register for a $25 statement credit and partnered with FedEx to give away $1MM in $25 gift cards.