This campaign encouraged people to share what they love by downloading socially connected apps like Facebook, Photobucket, Qik and Shazam at the Ovi Store to their Nokia device. The movement was fueled by a series of branded web-based social widgets and applications that were distributed to mobile influencers and Nokia fans. Each app brought the power of the Ovi Store to its interface while easily allowing Nokia owners to Share the Love with friends and followers. Widgets used Twitter's open API to send automated tweets to the followers about the apps they love the most in the Ovi Store! We created the first mobile app store on Facebook and used Facebook’s core sharing functions that enabled fans to Share the Love with their friends via branded Love Notes. We turned rich media buys into Love machines. A rich media unit used Twitter’s API to scan your key words and recommend an app you might love at the Ovi Store. Another rich unit used Shazam's API to listen to music and feature recently tagged songs.