Critical Object

Brand Identity / Logo Design

Critical Object is a collaboration between two master craftsman: Japanese woodworker Eiji Tsuji and French chef Laurent Gras. They share a passion for creating beautiful and useful objects, using expert hand craftmanship, exceptional raw materials and premium woods. The result of this unique collaboration are tools designed to solve specific practical kitchen-work challenges using classic carpentry and sophisticated engineering methods. Chef Gras approached me to help him conceive the brand identity, logo, and brand mark aplied to digital, print, and packaging materials, as well as laser engraving onto the objects themselves.