CT Corporation

Video Spot

CT Corporation helps small businesses incorporate online. They began back in 1892—a time when when handmade clothes were called "clothes", craft cocktails were just "cocktails", and craftsmanship was a way of life. Capitalizing on the craft revivalist movement, we introduced CT as the authority on incorporating online, the old-fashioned way: with pride, precision, and a personal touch. We rallied around the idea of "cobblestone street cred" and built our campaign from the ground up in Nashville, Tennessee, where small business was booming. There, we teamed up with a local production crew and an army of craft entrepreneurs to build a series of celebratory and authentic spots. Key Results 600% increase in website visits All campaign KPIs exceeded 5-to-1 campaign ROI.