Bus Wrap
Billboard
Digital Kiosk
Social Media Banners
Que Buena
Brand Redesign
“Que Buena” is the most emblematic radio station in Los Angeles, the home of regional Mexican music, and the home of DJ, Don Cheto. It's the station for the most popular regional music and emerging artists. Assignment: Develop a rebranded look, creative campaign, tagline, and logo treatment. Drive awareness of the new and reinvigorated Que Buena brand, expand the audience, and increase loyalty among core listeners.